Push notifications is an up-and-coming advertising format, that can help you reach new audiences and get more conversions. Push messages are very difficult to miss since they are sent straight to the user’s screen – in-app, browser and desktop. Users opt in to receive notifications from their favorite websites, and are therefore more likely to be interested in what is sent to them, leading them to click on your ad. The notification can either redirect to your landing page, or promote a specific product, offer or sales campaign.
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Push ad notifications are clickable messages that pop up on a user’s screen through an app or website. Push notifications appear as a short alert message with an icon, and only reach users who have subscribed to them. It is a new low-cost format with a high CTR, since real users receive notifications even when not browsing
Push ads help generate large volumes of traffic at a reasonable cost. They offer an easy way to target your preferred audience, while they establish a direct line of communication with the customer. Since, one needs to opt in to receive push ads, they are more agreeable than other ad formats. Moreover, the format helps you reach a wide pool of audience and guarantees that 100% of the clicks you get are from real people
Push notifications are a vital part of any campaign, as it is universal ad format that can promote any product, service or offer. The new format can help you talk to directly to the customer and foster brand loyalty
As a default, push notifications are sent 3 times per day, but this could go up to 15 times, according to your preferences
No. Search engine policy allows using push notifications on websites